A curated look at the campaigns and engagements that demonstrate how we apply PR strategy across different industries, objectives, and markets.

Media Launch Campaign: B2B Software Platform

A coordinated product launch campaign for a B2B software platform entering competitive US and UK markets simultaneously. The challenge was creating coherent coverage across two geographically distinct media ecosystems with different editorial priorities and relationship networks. We developed a dual-market briefing strategy with market-specific news angles that gave journalists in each market a locally relevant story connected to a single global narrative.

Thought Leadership Programme: Financial Services Executive

A 12-month thought leadership programme for the CEO of a financial services firm seeking editorial presence in UK and Canadian business media. Starting from zero media relationships, we developed a bylined content programme tied to regulatory and market developments in the executive's area of expertise. Editorial relationships in four target publications were developed and maintained throughout the engagement.

Crisis Response Management: Consumer Healthcare Brand

An acute reputation event for a consumer healthcare company involving a third-party supplier failure that generated negative coverage across national media in two markets simultaneously. We were engaged on day three of active coverage. Immediate priorities were media monitoring, spokesperson briefing, and developing a response statement that acknowledged the situation without amplifying it. The recovery phase involved a structured transparency programme and a quality assurance editorial campaign.

Market Entry Campaign: Professional Services Firm in US Market

A professional services firm with strong credentials in Europe needed editorial credibility in the US market before committing to physical expansion. US buyers in this category consistently reference media presence as a trust signal. We developed a 10-month pre-entry PR programme that established the firm's senior partners in US trade and business media before the official market entry announcement.

Investor Visibility Programme: Pre-Series B Startup

A startup preparing for a Series B round needed media credibility in publications that institutional investors in their category actively read. Their challenge was not a lack of substance. They had strong metrics and a compelling product. The challenge was that their story had never been told publicly in a way that matched the quality of their internal narrative. We developed a structured pre-round visibility programme that gave journalists the context and narrative tools to write compelling stories independently.